Competitor Data Collection is a powerful opportunity to learn from other market participants
When collecting data on competitors it is important to consider to carefully select competitors, who are in a range that may represent real competition. Doing data collection on these individuals can help you to learn from your competitors mistakes, or successes.
It is also important to understand who is truly a competitor, for Patriot Tea it is anyone who occupies space in a cup in the morning of our ideal customer.
We selected Black Rifle Coffee for analysis, and considered their Price, Benefits/Features, Size/Profitability, and Market strategy.
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