Xp Biz 14 – Marketing at 30K Feet – Business Plan

Xp Biz 14 – Marketing at 30K Feet – Business Plan
Patriot Tea Xp Biz

 
 
00:00 / 00:28:56
 
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Beginning our marketing plan. Starting at 30K feet.

When people are faced with information overload, they are more likely to make what less than perfect decisions.

We have broken marketing down into fundamental parts, and will present them over the course of a month and a half to two months.

Recognizing that marketing at its core is about communicating value with customers or future customers. It is simply how that is done, that gets complicated.

We will look at Marketing from 6 perspectives:

– Communication
– Your Real estate, virtual or real world
– Platforms, virtual or real world
– The Processes we utilize for marketing
– Techniques leveraged to communicate across the various platforms
– The tools of the trade

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