Brianne shares her experience running a Personal Trainer focused business.
Brianne shares with us her experience as a personal trainer.
Here are a couple valuable notes from our interview.
– The importance of looking at the long game when it comes to brand building.
– How a focus on injury prevention positively helps her business.
– The value of leveraging social media as soon as possible, and effectively engaging with your target avatar.
– Listen to clients, and the community
– Adjust content strategy with Facebook Algorithm in mind.
– Create content based upon what your customers want to see, not what you think is best.
– Brianne broke down what a client avatar is, and how to develop one.
– Identify who they are
– Identify their pain, frustrations and goals.
– Build messages with the avatar in mind.
– This improves message for both paid and organic marketing.
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